Case Study
AA Just Today:
a recovery toolkit, shipped.
Designed, built, and launched end to end by ADG. Brand, iOS app, marketing site, App Store listing, and paid acquisition. Live on the App Store, updated weekly.
The recovery space needed a modern toolkit. So we built one.
AA Just Today is a full recovery companion for the 12-step community: sobriety counter, Big Book audio, daily readings, prayers, meeting finder, journaling, and step work. Clean, calm, and built to be opened every morning.
We scoped, designed, coded, tested, launched, and now operate the app. Nothing outsourced. We ship a new over-the-air update almost every week.
A sobriety coin that earns itself, every day.
The home screen gives you your coin in three forms: years, months, days, and hours. New users earn a gold Day One coin on install; chip color evolves with time. Tap the coin for haptic feedback and shortcut widgets underneath.
- Bronze to silver to gold progression based on sobriety length
- Live updating counters for years, months, days, hours
- Customizable coin color + sound
- Haptic feedback on tap
- Premium unlock for custom chips and themes
A calm morning routine, one screen at a time.
The Today screen wraps weather, a daily reflection, morning and night checklists, prayers, meditation timer, and gratitude into a single calm scroll. Check items off, carry them forward, and nothing ever feels noisy.
- Location-aware weather with a calming daily quote
- Morning routine checklist based on pp. 86-88
- Evening 10th-step inventory
- Meditation timer with soft sounds
- Notifications that schedule from your routine
The whole library, in your pocket, on audio.
Alcoholics Anonymous, Twelve Steps & Twelve Traditions, and As Bill Sees It are all bundled and searchable. Every Big Book chapter is available as self-hosted audio, streamed from our own servers so it never breaks.
- Big Book, 12 & 12, As Bill Sees It, Daily Reflections, Touchstones
- 18 Big Book chapters self-hosted as audio
- Highlights, notes, and bookmarks sync to iCloud
- Adjustable font size and reading theme
- Offline reading mode
Journal, gratitude, and step work, all in one place.
Write daily journal entries with photos, audio recordings, and location tags. Do your 4th step inventory with structured prompts. All entries autosave and sync privately across your devices.
- Journal with photo, camera, and voice recording
- Daily gratitude list with reminders
- Structured 4th step inventory
- 10th step evening reflection
- Autosave every 1.5 seconds - never lose a word
Modern, maintainable, and built to ship fast.
Every choice here was made to let us iterate weekly and push fixes to users in under two minutes. No native engineering overhead, no release-train bottlenecks.
Framework
React Native + ExpoCross-platform, fast iteration, single JavaScript codebase for iOS and Android.
Build + OTA
EAS Build & UpdateOver-the-air updates push JS fixes in two minutes. Monthly native builds only when needed.
Payments
RevenueCat7-day free trial, $4.99/mo or $39/yr. Subscription state synced across devices.
Sync
iCloud Key-Value StoreSettings, journal, gratitude, highlights, and 4th step data sync across all user devices.
Content Hosting
Self-hosted audioBig Book MP3s served from justtodayapp.com via a runtime JSON feed. No third-party CDN.
Growth
Apple Search Ads54 keywords across US, CA, MX. Daily budget, conversion tracking live.
End to end. One team, no handoffs.
From naming the app to running its ads, we own every surface.
Brand Identity
Logo, color system, typography, voice, and tone for app and marketing.
UI/UX Design
Full app screens, dark-first design system, onboarding flow, paywall flows.
App Development
React Native codebase, iCloud sync layer, audio player, OTA pipeline, analytics.
Marketing Site
justtodayapp.com - landing page, blog, Big Book audio feed, sign-up capture.
App Store Listing
Metadata, screenshots, preview video, ASO keywords, submission and review management.
Paid Acquisition
Apple Search Ads setup, keyword research, daily budget management, conversion tracking.
Thirteen seconds. Every core feature.
A walk through the morning, the coin, the library, and the journal. The app you open at 6 AM.
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